Director of Sales

JOB SUMMARY Reporting to the Director of Sales and Marketing, the Director of Sales leads daily sales operations, delivers personal booking targets and guides team performance to achieve property revenue objectives. The role calls for extensive practical knowledge of hospitality sales, hotel operations and customer requirements, combining strategic leadership with hands-on technical expertise to grow rooms and catering business and build long-term customer relationships.

CANDIDATE PROFILE Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management or a related major, plus 3 years of sales and marketing or related professional experience.

OR

• 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management or a related major, plus 1 year of sales and marketing or related professional experience.

CORE WORK ACTIVITIES Supporting Developing & Executing Sales Strategies

• Develop and execute segment sales plans and promotions with sales leadership and management, addressing revenue targets, customer needs and market opportunities.

Maximizing Revenue

• Maximize revenue through proactive sales leadership, deliver personal booking goals and recommend team booking targets.

Managing Sales Activities

• Oversee daily team activities, conduct sales calls, secure new business and manage proposals, contracts and customer correspondence. Approve catering space releases to optimize revenue in the absence of a Business Evaluation Manager.

Analyzing & Reporting on Sales and Financial Data

• Use sales systems and market and financial data to drive rooms and catering results; support Revenue Management with accurate six-period projections and analyze guest satisfaction to identify improvements.

Ensuring Exceptional Customer Service

• Uphold brand and service standards, tailor solutions to customers’ business needs and oversee satisfaction before and during events. Use guest feedback and pre- and post-convention meetings to assess facilities, food and beverage, service delivery and contract execution; coach employees and drive continuous improvement.

Building Successful Relationships

• Build key customer and stakeholder relationships; coordinate with Event Booking Center, Market Sales and Global Sales Office channels to align sales efforts. Represent the property at customer events, trade shows and sales missions, and collaborate with Human Resources, Engineering and Loss Prevention on regulatory compliance.

Managing and Conducting Human Resource Activities

• Recruit appropriately skilled management and hourly employees and provide on-the-job training, sales coaching and development.

MANAGEMENT COMPETENCIES Strong technical knowledge of hospitality sales strategy, sales systems, market and opportunity analysis, financial interpretation, revenue projections and sales implementation is essential. Candidates must demonstrate persuasive selling, effective sales-call facilitation, customer relationship management and knowledge of written, oral and visual media communications. The position also requires business acumen, sound judgment, planning and organizational skills, adaptability, clear communication, team leadership and the ability to coach and develop a diverse team.