Sales & Marketing Representative

Role Summary The Sales Representative will be responsible for the coordination of all activities related to the building of brand awareness and generation of demand for the services of the Total Health. This position plays a key role in developing, coordinating and executing the overall marketing and branding strategy whilst being budget conscious and achieving desired results from predefined goals and targets.

General Duties This position is a key resource to Total Health and will act as the overall coordination point for Total Health branding activities making sure that the strategies are well defined, executed effectively and efficiently, and ensure the desired results are being achieved.

Specific Responsibilities

• High Level Target Market Strategy Development inclusive of Action Plans
• Brand Awareness and Demand Generation and Retention
• Annual Marketing, Promotions and Sales Plans
• Digital Marketing inclusive of Social Media
• Patient/Customer Experience Cycle Management
• Research and Development of New Target Markets
• Management of Marketing Tool Box inclusive of Agency/Consultant Resources
• Creative Asset Development & Management
• Brand Image Management Locally and Internationally for the Total Health
• Local and International Industry Relations
• Management and Development of Staff

General Requirements

• Minimum of seven years of executive business and marketing experience.
• Proven track record of leadership experience with a strong record of accomplishment in a top-tier, diverse global or multi-national setting.
• Must have experience in the areas of business development, marketing planning and supervision of marketing agencies.
• Track record of success and performance.
• Experience in applying and leveraging new media marketing strategies to bring visibility to the Total Health (Digital, Social and Direct Marketing)
• Proven track record of understanding market dynamics, translating into actionable strategy and implementation to achieve pre-set objectives.
• Efficient use of marketing resources to reach potential patients and/or the influencers for decision.
• Experienced in managing budgets, setting up effective metrics and business process.
• Genuinely cares about people and will foster trust amongst colleagues and medical stakeholders
• Leadership and Management Skills
• Innovative, Strategic with Strong Planning and Organization Skills
• Articulate with excellent command of written and spoken English
• Personable and is able to relate well to a diverse range of people and organizations
• Manages self well in stressful situations.